The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories of businesses.
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The name and concept of "yellow pages" came about in 1883, when a printer in Cheyenne, Wyoming, US working on a regular telephone directory, ran out of white paper and used yellow paper instead.[3] In 1886, Reuben H. Donnelley created the first official Yellow Pages directory.[4][5]
Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. The term Yellow Pages is not a registered name within the United States and is freely used by many companies. Telephone directories using the Internet domain name "yellowpages.cc" (where cc is the ccTLD) exist in 75 countries.[6] They are edited by many different phone companies and directory publishers, mostly independently.
A particular yellow pages is a print directory which provides an alphabetical listing of businesses within a specific geographical area (e.g. the Tampa Bay area), which are segregated under headings for similar types of businesses, such as plumbers. Traditionally these directories have been published by the local phone company, but there are numerous independent directory publishers. Some yellow pages publishers focus on a particular demographic (e.g. Christian yellow pages or business pages).
Yellow pages directories are usually published annually and distributed for free to all residences and businesses within a given coverage area. The majority of listings are plain and in small black text. The yellow-pages publishers profit by selling advertising space or listings under each heading. Advertising may be sold by a direct sales force or by approved agencies (CMR's). Available advertising space varies among publishers and ranges from bold names up to four color twin page ads ("double trucks").
Business listings used for publication are obtained by several methods. Local phone companies that publish yellow pages directories rely on their own customer lists and include business listings that are provided by incumbent local exchange carriers (ILECs).
Advertising in yellow pages directories requires payment in full prior to printing or may be billed monthly over the life of the contract, which is usually 12 months. Typically, sales representatives help customers to design their ads and provide a proof copy for review and approval.
Yellow pages' print usage is reported to be declining with both advertisers and shoppers increasingly turning to Internet search engines and online directories. According to a study by Knowledge Networks/SRI, in 2007, print yellow pages were referenced 13.4 billion times, while Internet yellow pages references increased to 3.8 billion, up from 2006's 3.3 billion online searches.[7] As a result, most yellow pages publishers have attempted to create online versions of their print directories. These online versions are referred to as IYP or Internet yellow pages. Independent ad agencies or Internet marketing consultants can assist business owners in determining sound opportunities for yellow pages advertising and provide objective information on usage, possession and preferences.
The "Walking Fingers" logo was created by Henry Alexander,[9] a New England artist. After graduating from the Swain School of Design in New Bedford, Massachusetts, Alexander began a freelance career as an illustrator and commercial designer. He formed a long association with the New England Telephone Company lasting thirty-one years. In 1962, he designed the "walking fingers" logo and within a year it became the national trademark for their yellow pages.
The Bell System later applied for a trademark on the logo but had their trademark denied on the grounds that it "had become a generic indicator of the yellow pages without regard to any particular source."[10] Shortly thereafter, Bell began using a trademarkable logo with a lightbulb instead of the walking fingers, but returned to the walking fingers two years later.[11]
In some countries, the familiar "walking fingers" logo is not protected as a trademark and may be used by anyone. This logo is used in varying forms by almost every yellow pages publisher; however, there are companies that use it to imitate mainstream publishers.In Belgium, the Republic of Ireland, Israel and the Netherlands the directory, although using the yellow pages logo, is called "Golden Pages".[12][13]
Online business directories are branded as IYP or Internet yellow pages. On a broader scale, they can be classified as vertical directories. There are consumer oriented and business oriented varieties. Providers of IYP offer online advertising.
According to several reports the search term "yellow pages" was in the top 5 highest revenue generator of all search terms in Google's AdWords program in 2010. Experian/Hitwise reported in January 2011 that the search term "yellow pages" was one of the top 50 search terms across all search engines and all search terms(millions of search terms). This made "yellow pages" one of the most searched for things on the Internet in 2011.
In later years, the yellow pages industry faced scrutiny from environmentalist groups who claim printed yellow pages are a wasteful resource, citing statistics that by 2011 nearly 70% of all Americans rarely or never used printed phone directories.[16] In other results, approximately 58% of working U.S. adults said they use phone books at home, work or both, according to a 2013 survey by RingCentral that appeared in USA Today.[17]
The Product Stewardship Institute claims local governments spend $54 million a year to dispose of unwanted phone books and $9 million to recycle them.[18] Phone books use low grade glues and are therefore difficult to recycle, and they often clog recycling machinery.[19] Conversely, publishers note that phone book directories are 100% recyclable and are made using soy-based and non-toxic inks, glues and dyes.[20]
In 2011, San Francisco became the first city in the United States to restrict yellow page distribution to people who opt in,[21] but was being sued in federal court by the Local Search Association on freedom of speech grounds.[22] According to the Sierra Club, 1.6 million phone books were distributed annually in San Francisco, producing 3600 tons of waste, $1 million in disposal costs, and 6180 metric tons of carbon dioxide emissions.[23] In 2013, the San Francisco Board of Supervisors passed, and the Mayor signed, an ordinance that repealed the Yellow Pages Distribution Pilot Program (Ordinance 130186).[24]
Also in 2011, Yellow Pages Association and the Association of Directory Publishers started the yellowpagesoptout.com Web site allowing anyone in the United States to choose not to receive directories. The site remains active in 2018.[14]
Find business, address, postcodes and descriptionsName/TypeLocationSearchHow to find a phone number or person's addressIt's easy to find a telephone number or someone's address in the UK with ukphonebook.com. Use our People Search tools to find a person's postcode, address, phone number and more. We search the edited Electoral Roll, Companies House, Telephone Directory and more.
If you go to Apartment Therapy.com and surf around the site you will find some really neat reuse for the yellow pages, coffee table, and side tables very clever.And why yellow? Why not recycled what ever?
my favorite thing to do with old phone books is use them as toilet paper. They are septic safe and as expensive as toilet paper is nowadays, a very cheap alternative. I keep two or three old books right on the floor next to the toilet.
i make phone book x-mas trees around the holidaysyou simply fold the pages, including the covers, in half on the diagonal(top left corner to bottom right corner). When completed the front and back covers were taped together and it formed a cone shape. Then we would spray paint them green, then add glitter, those little lick-and-stick stars, etc.
I use them under my dogs dish, why pay 40 bucks for a fancy dog dish when you have free phone books lying around. My Mom came up with this a few years ago when our Beagle Toby had a pinched nerve. The vet told her to buy a bowl stand. She got creative and now whenever the phone books come I just switch out the old with new ones. You can wrap them in plastic to help them last longer under water bowls. The small ones work great for cat dishes as well.
We have a near-complete set of phone books for the whole country produced not only by BT, but also by its predecessors including Post Office Telecommunications, the National Telephone Company and other private companies. They date back to 1880, the year after the public telephone service was introduced into Great Britain.
BT's historical phone books from 1880-1984 are available online. Scanned in collaboration with Ancestry.co.uk they are of particular interest to family historians. You can still see copies of the phone books from 1880 to the present in person at the BT Archives.
Phone books may seem like things of the past for anyone who has a smartphone. After all, just about any number is obtainable via online resources. With that said, there are still personal phone numbers you can't find anywhere else. Normally, regional phone books are delivered through communities once a year. There are also locations such as libraries and grocery stores that may receive a bulk order for consumers to grab one. You can still have a phone book delivered to your home, if you are unable to locate one otherwise.
If you have an old phone book, you should be able to obtain the publishing phone number on the phone book. Phone books are printed and distributed throughout the country based on geographical locations throughout the year. Before you call for a replacement, check to see if you are about to receive a new one by calling for the delivery schedule. You can also obtain the delivery schedule online at for the Yellow Pages at DeliveryYellow.com. Select the state you live in and then scroll to find the city you live in. 2ff7e9595c
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